Organizações Sem Fins Lucrativos “Digitalmente Maduras” São Mais Resilientes

According to the latest Salesforce Trends Report for Nonprofit Organizations, "digitally mature" organizations – those that use technology to enable innovation, collaboration, productivity, and well-being – also build human-centered workplaces and are more resilient to burnout and turnover. However, their research with 1,600 nonprofit leaders in seven European and North American states shows that, while most consider digital transformation critical, they are hindered by budget or resource constraints and competing priorities.

By offering a platform that integrates visibility (effective websites) with transparency (an easy-to-use online module for compliance), Impactodo aims to help shift this equation.

Other specific benefits of digital maturity, according to the report, include stronger relationships with stakeholders, greater progress on goals like DEI (Diversity, Equity, and Inclusion) and climate change, and motivated employees. Mature organizations also:

• Train employees in new technologies on how they help achieve goals.
• They cultivate a mindset of change and technology adoption (even if far from maturity).
• They strengthen relationships with donors, not just with program participants.
• They apply their agility (catalyzed by Covid) to strengthen relationships and create healthier, more motivating workplaces.
• They understand that when people and technology work in harmony, the impacts can be profound.
• They maintain a positive digital mindset.