How our points system works

How We Evaluate Transparency


Transparency is an ever-evolving and dynamic quality, and assigning values to different transparency indicators is subjective. Our point system is carefully designed to encourage and empower CSOs, rather than impose penalties, fostering an environment of continuous growth and improvement.

We evaluate our users' websites through a rigorous process, following the highest national (Brazilian) transparency laws and universal best practices. In this sense, we apply two types of evaluations:

Transparency Points and Country-Based Classification

  1. Regarding Brazil, we assign and calculate transparency points based on the CSOs’ experience in complying with the Brazilian government. This reflects a CSO’s alignment with the transparency and compliance laws currently enforced by the government. In practice, this approach forms a ranking that considers the compliance context of Brazilian laws. The points assigned to each item may vary depending on how government authorities interpret the rules, which, in turn, can impact the score we assign to that item.
  • In addition to viewing your points, you will always see the percentage of points obtained. This determines your status: 0–69% = in progress, 70–89% = good, 90–100% = excellent.
    If a government issues additional requirements, we update the point totals and percentages and notify you of the changes you need to make to earn the new points.

Transparency Points and Global Classification

2. Thinking globally, we count a CSO’s points by considering these official points as well as items we believe are universally important for transparency and fundraising capacity. We combine these points as follows:

  • For each country requirement, we assign 1 to 5 points, from least to most important. Sometimes, the number we assign matches the government's score—sometimes it doesn’t. For example, the Brazilian government assigned a ‘1’ to the publication of bylaws, but we assign it a ‘3.’ Or there may be a situation where something is required of a CSO that we do not believe is necessary for transparency; in such cases, we do not assign any points to that item.
  • We also assign 1 to 5 points for each item we consider important that is not included in the country’s requirements. For example, there are items under ‘security and privacy’ that we include in our global assessment which the Brazilian government does not. We also add items as they become best practices or important for fundraising capacity. This gives us flexibility in developing a universal approach to transparency.
  • As we strive for continuous improvement and synergy, we may add items to our global scoring system based on what we learn from country-specific requirements.
  • In addition to seeing your global points, you will always see the percentage of points you have obtained. This is the basis of your ranking: 0–69% = in progress, 70–89% = good, 90–100% = excellent.

Transparency Points and Classification Badge

When a CSO becomes a client and publishes its website, it receives a badge indicating that its journey toward transparency is underway.

As it meets more transparency requirements, its points are recalculated, and when they reach the "good" and "excellent" point thresholds, its badge is automatically updated to reflect its new status.

Our badge is embedded in the website footer and includes a link to Impactodo’s website, where its classification and profile are maintained on our "Portfolio" page.

Ranking based on the percentage of points

In progress
0-69
Good
70-89
Excellent
90-100

Example of Stamp and Rating
(shows percentages and points)

Transparency Points – Brazil
56% | In progress
56% | In progress
56/100 points
Transparency Points – Impactodo
90% | Excellent
90% | Excellent
117/130 points

Country-Specific Methodology: Example from Brazil

Brazilian CSOs must comply with the guidelines of the Public Prosecutor’s Office, which recognizes Civil Society Organizations (CSOs), as well as the Public Prosecutors' Offices of various Brazilian states, including the metrics required by CSOs to receive public funds. The assessment incorporates 43 detailed metrics in 13 categories, covering individual and contextualized issues that determine:

  1. The functionality of the website, including:
    • Content/visual accessibility
    • Data protection and privacy laws
    • Interactivity and efficiency
    • Cybersecurity
    • Domain name
  2. The integrity of compliance, including:
    • Official registration of the CSO
    • Communication of the organizational structure, location, and activities
    • Confirmation that the required tax documents and financial reports, including records of income, expenses, public contracts, and partnerships, are uploaded and made publicly available in a format for viewing and download

Note: The credibility of the information provided by a CSO's website accounts for more than 60% of its success in fundraising from all sources and establishes trust between a CSO and its stakeholders. While we can assess online transparency, we cannot evaluate the accuracy of the content provided by a CSO, which may affect its ability to establish credibility.

As soluções digitais para o terceiro setor, como as oferecidas pela ImpactoDo (www.impactodo.com.br), são essenciais para maximizar o impacto social de organizações. Nossa plataforma se destaca por oferecer ferramentas integradas para gestão de doações, engajamento de doadores e análise de impacto, tudo com simplicidade e eficiência. Com uma interface intuitiva e funcionalidades personalizáveis, ajudamos ONGs e projetos sociais a ampliar sua captação de recursos e aumentar sua transparência, fortalecendo a confiança dos doadores e promovendo um impacto ainda maior.

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Um projeto social para ONGs é a base para transformar ideias em ações concretas que geram impacto positivo na sociedade. Esses projetos permitem que as organizações direcionem seus esforços para atender necessidades específicas, mobilizando recursos e engajando comunidades. Além disso, eles fortalecem a missão da ONG e criam resultados mensuráveis, essenciais para atrair doadores e demonstrar a relevância do trabalho realizado.

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O selo de transparência para ONGs é uma ferramenta essencial para construir credibilidade e confiança com doadores e parceiros. Ele demonstra que a organização opera de forma ética, com prestação de contas clara e boa gestão dos recursos. Além de atrair mais apoiadores, o selo reforça o compromisso da ONG com sua missão e fortalece sua reputação no setor, essencial para ampliar seu impacto social.

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A captação de recursos para ONGs /OSCs /OCIPs é fundamental para garantir a sustentabilidade e o impacto das organizações no longo prazo. Esses recursos permitem que as ONGs desenvolvam e ampliem seus projetos, alcancem mais beneficiários e enfrentem desafios sociais e ambientais de forma eficaz. Além de financiar operações, a captação fortalece a conexão com apoiadores e cria uma base sólida para transformar intenções em ações concretas de mudança.

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Doações online são uma ferramenta essencial no mundo digital, permitindo que pessoas contribuam de forma rápida, prática e segura para causas importantes. Com o avanço da tecnologia, organizações sem fins lucrativos podem ampliar seu alcance e engajar doadores de qualquer lugar do mundo. Além de facilitar o processo de contribuição, as doações online criam uma conexão direta entre os doadores e as iniciativas que eles desejam apoiar, promovendo impacto social de maneira acessível e eficiente.

 
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